Agencies
Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year
Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A. READ FULL STORY

Profiles & Campaigns
Gritty Ambassadors To Increase Brand Awareness At Every Man Jack
The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand. READ FULL STORY

AI
Tractor Supply CMO Aims to Balance AI With The Human Connection
At CommerceNext last month, Tractor Supply’s Chief Marketing Officer discussed how the retailer is using AI to do more while keeping its stores and employees as the hub of its brand. READ FULL STORY

Branding/Marketing
Bill Abbott on Five Years of Great American Media — and Why Focus Wins in a Fragmented Media Market
Sponsored Content. To mark Great American Media’s fifth anniversary, we spoke with President & CEO Bill Abbott about the company's bold choice to let brand dictate strategy and how that influenced its evolution. READ FULL STORY

AI
Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools
According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.