Marketers
How Northwell’s CMO Built a Content Studio, Tackled Gun Violence and Went AI-First
When Ramon Soto joined Northwell Health 12 years ago as SVP and Chief Marketing and Communications Officer, the health company was grappling with standing out in a crowded market. Here's how he modernized its marketing. READ FULL STORY

Campaigns
Why Life Insurance Company Ethos Is Increasing Spending on Celebrity Marketing
Ethos’ advertising budget increased 50% last year as it poured dollars on its celebrity influencer strategy. We review why it's working for the brand. READ FULL STORY

Campaigns
How Amika's CMO Kept Product Launch Momentum Going For Months
Hair care brand Amika launched "The Protector" with limited distribution for the first six weeks and chose its direct-to-consumer website and Ulta as its initial distribution channels. Read how it kept the launch momentum up for months. READ FULL STORY

Profiles & Campaigns
Malört Embraces Unique Taste as Growth Driver
Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers trying the shot with friends and sharing their experience. READ FULL STORY

Branding/Marketing
How TextNow’s Deeper Research Led to its First National Brand Push
TextNow, known as a free or low‑cost wireless option, has launched its first national brand campaign and is stepping onto a bigger stage by attempting to show its audience the best prices for its wireless plans. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.