Digital
Instructure President Explains What B2B Marketers Can Learn From Consumer Brands
B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, according to Armin Molavi, President and former CMO of edtech brand Instructure. READ FULL STORY

Branding/Marketing
Why Retail Stores — Not D2C — Are Key to Topo Athletic’s Marketing
As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after the Designer Brands acquisition. We review the brand's product drop strategy and why it works. READ FULL STORY

Branding/Marketing
B2B Marketers Are Rethinking Creative Effectiveness
A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact. READ FULL STORY

Pop-Ups
Brands Eye Short, 4-Day Pop-Up Shops in September
New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month. READ FULL STORY

Marketers
How Northwell’s CMO Built a Content Studio, Tackled Gun Violence and Went AI-First
When Ramon Soto joined Northwell Health 12 years ago as SVP and Chief Marketing and Communications Officer, the company was grappling with standing out in a crowded market. Read how he turned that around through out-of-the-box marketing. READ FULL STORY

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