AI
What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy
Sean Gilpin, CMO at Hyundai Motor America, details the brand's new marketing campaign, "Mark of a Warrior," which helps raise funds to fight childhood cancer. READ FULL STORY

Campaigns
Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign
Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. READ FULL STORY

Acquisition
Why Celsius Still Chases Gym Floors Despite Its Pepsi Reach
Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers. We review its latest push to get cans in front of gym-goers. READ FULL STORY

B-to-C Events
Two in Five Shoppers Purchase At Real-World Marketing Events
A new survey from the Out of Home Advertising Association of America finds consumers are motivated to attend live marketing activations to discover new products and see a product in person. READ FULL STORY

Digital
Why Accelerator Trades Equity for Celebrity Endorsements
The challenger energy drink brand is skipping the typical ambassador contract and giving Travis Kelce, Kai Trump and Olivia Dunne shares in the brand instead. READ FULL STORY

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