AI
Inside Mortgage Solutions Financial's ChatGPT Ad Experiment
Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand. CM reports from HubSpot's UNBOUND conference, where the marketing chief sat down with OpenAI. READ FULL STORY

Marketers
Target Taps an Outside Voice as New CMO
Ex-Hilton CMO Mark Weinstein has filled the vacant seat at Target, adding to a host of C-suite changes at the mass merchant. READ FULL STORY

AI
The UPS Store SVP: Character Marketing Isn't Just For B2C
The UPS Store's Senior Vice President of Marketing shares that small-business owners relate to empathetic characters just like everyday consumers — and that can lead to a sticky marketing campaign. READ FULL STORY

Branding/Marketing
How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce
At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register. READ FULL STORY

B-to-C Events
Bota Box Drives $1 Million in Display Sales With Football Marketing Push
The boxed wine brand's Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and college tailgate sampling, is chasing a new audience by pairing wine with wings and football. READ FULL STORY

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