Profiles & Campaigns Malört Embraces Unique Taste As Growth Driver Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers trying the shot with friends and sharing their experience. READ FULL STORY
AI New IAB Framework Aims to Standardize Measurement of AI-Powered Visibility Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing. READ FULL STORY
