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Sponsored by: Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. And Jenny Lewis, Chief Marketing Officer and President of Global Media Solutions at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first […]

1 Shopper/Retail The Knot Says ‘I Do’ to ChatGPT Ads Pilot The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved. READ FULL STORY 2 AI Meet Yeti Boo, the AI Bigfoot Helping KANE Footwear Rethink Influencer […]

Sponsored by: NFL quarterback Kirk Cousins appreciates a value haircut at Great Clips. So the hair salon’s marketing team is using the organic praise to its advantage. Its recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales, in fact. The salon’s new VP of Marketing shares the highlights and strategy behind […]

NFL quarterback Kirk Cousins appreciates a value haircut at Great Clips. So the hair salon’s marketing team used the organic praise to its advantage. Its recent promotion featuring Cousins and Jesse Palmer drove an 11.6% increase in sales, in fact. The salon’s new VP of Marketing shares the highlights and strategy behind the campaign. Land O’Lakes, a […]

1 Branding/Marketing Land O’Lakes CMO Aims to Change Rural America’s Image Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. READ FULL STORY 2 Branding/Marketing How Oura Is Bringing its Wearable Story to the Olympics […]

As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends to LA28, […]

1 Brands on Fire Brands on Fire: L'Oréal's Chief Creative on Tapping Kevin Durant as CeraVe's 'New Face of Legs' We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar Kevin Durant — and his legs. READ FULL STORY 2 Branding/Marketing Milani Cosmetics Touts Quality Ingredients in New […]

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized. The reveal on X from Durant, featuring a video clip of his rejuvenated skin and seemingly never-ending legs, has already racked up 41 million views. We […]

1 AI Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice. READ FULL STORY 2 Branding/Marketing St. Jude Children’s Hospital Returns to […]

Coinciding with the Olympic Games kickoff on Feb. 6, Intuit launched phase two of its QuickBooks “Outdo” marketing campaign promoting the product’s AI insights and intelligence for small business owners. As a follow-up to part one of our chat with CMO Thomas Ranese, we discuss marketplace competition, appealing to younger consumers, lessons gleaned from previous marketing […]