Newsletters

  Chief Marketer has unveiled its 2025 Top Agencies of the Year—the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. The list showcases not only the best in the business but also the breadth of the marketing industry’s expertise today—from growth organizations to experiential shops to digital marketing mavens to AI […]

1 Brands on Fire Brands on Fire: Violife Chief Growth Officer Talks Latest Campaign, Innovation and Market Expansion We spoke with Violife's Global President & Chief Growth Officer about the brand's latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through. READ FULL STORY 2 AI The Chief Marketer Network Joins CES […]

Sponsored by: When Violife’s dairy-free cream cheese earned the top spot in the U.S. within its category earlier this year, spreading the news was the logical next step. And the biggest event to tie it to, of course, was the presidential election. Timing product news to election season is not the wisest move for most […]

1 Digital Western Union Launches a Media Network to Leverage Its First-Party Data Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union. READ FULL STORY 2 Engagement Behind e.l.f. Cosmetics' Indy 500 Sponsorship and Purdue University Partnership […]

1 Branding/Marketing Five Questions with Discover SVP and CMO Jen Murillo We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and details on the localized OOH campaign supporting the broader effort. READ FULL STORY 2 Branding/Marketing Marketing Has a Marketing Problem—and It’s Hurting Long-term […]

Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards, the brand hopes to dispel the myth once […]

1 Social LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership The benefits of LinkedIn Newsletters for brands specializing in thought leadership. READ FULL STORY 2 Branding/Marketing How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics Lucyd Eyewear's retail approach to direct-to-consumer, wholesale channels, online discounting and more. READ FULL STORY 3 Conversations […]

When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency support team capable of driving a major brand transformation and international growth. So she built one. With the help of a competitive review and pitch process, Keller assembled an integrated agency team anchored by Iris, its […]

1 Acquisition The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again. READ FULL STORY 2 Acquisition Marketing Tips for Small Businesses: Strategies to Win […]

Sponsored by: A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… yet again. Traditional marketing functions—like content and creative, consumer insights and communications—are now joined by a slew of commerce-related responsibilities, including shopper […]