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Branding/Marketing
Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America
In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more. READ FULL STORY

Data & Analytics
Boathouse CEO Survey: CMO Financial Acumen Improving, But Only 51% Involved in Shaping Growth Strategy
We review insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations. READ FULL STORY

Branding/Marketing
Crayola Appeals to Kids and Nostalgic Adults With Its 'Most Colorful Reunion Ever'
Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors. READ FULL STORY

[VIDEO] ADT Chief Marketing and Communications Officer DeLu Jackson on the Value of CTV
ADT’s Chief Marketing and Communications Officer DeLu Jackson discusses next generation customers, demographic shifts, CTV's scale and more. READ FULL STORY

Branding/Marketing
Festival Roundup: Top 20 Brand Activations at SXSW 2025
With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20. READ FULL STORY

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