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AI
Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility
Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly. READ FULL STORY

Branding/Marketing
Money Transfer Firm Wise Strives to 'Calm the Chaos' in First U.S. B2B Campaign
How London-based Wise, which facilitates global money transfers for individuals and businesses, targeted SMBs in the U.S. with a mural campaign. READ FULL STORY

AI
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights. READ FULL STORY

MarTech
Wurl Report: CTV Viewership Trends and Shifts in the Advertising Experience
As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 CTV Trends Report. READ FULL STORY

Data & Analytics
CEO Survey: CMO Financial Acumen Improving, But Only 51% Involved in Shaping Growth Strategy
Key insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations. READ FULL STORY

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