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Sponsored by: A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… yet again. Traditional marketing functions—like content and creative, consumer insights and communications—are now joined by a slew of commerce-related responsibilities, including shopper […]

1 Digital & Technology Navigating the FTC's Click-to-Cancel Rule: What Marketers Need to Know The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how marketers can meet the new rules while still building trust. READ FULL STORY 2 Acquisition Trigger Marketing Best Practices for B2B and B2C Marketing Success […]

Sponsored by: Día de Muertos, or Day of the Dead, is a traditional Mexican holiday and celebration that honors loved ones who have passed. This year’s festivities received special attention from tequila brand Don Julio, which hosted Día de Muertos celebrations in 15 cities globally and unveiled oversized altar installations (“ofrendas”) across eight of them. […]

1 Acquisition Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace. READ FULL STORY 2 Acquisition Trigger Marketing Best Practices for B2B and B2C Marketing Success Chief Marketer and data technology […]

Chief Marketer announced the winners of the 2024 Campaigns of the Year this week, which honored some of the most creative experiential activations, top-notch content marketing, innovative brand building and shining examples of industry-specific expertise the community has to offer. Marketers are charged with doing far more with less today, which makes the achievements of […]

1 AI Six Ways GenAI Can Assist Digital Marketing and Communications Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of […]

Sponsored by: On the heels of its best-ever August for U.S. sales, Mazda launched a new brand platform this fall—dubbed “Move and Be Moved”—to reflect its human-centric approach and a new focus on experiences, products and marketing. It’s more of a “brand aspiration” than a tagline, according to Chief Marketing Officer Brad Audet. “You have […]

1 Branding/Marketing The CMO Role Is Evolving Yet Again The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position. READ FULL STORY 2 Branding/Marketing Three Tips for Successful Marketing […]

Sponsored by: When Sarah Zurell came on board as CELS Brands’ CMO in 2022, one of her goals was to make fashion footwear brand Chinese Laundry cool again. But like, really cool. “I want it to be cool enough for Taylor Swift to wear our shoes,” she told her PR partner CLD at the time. […]

1 McDonald's U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce How McDonald's has transformed its marketing organization, through participating and creating culture, launching a loyalty program and revamping its data infrastructure. READ FULL STORY 2 Branding/Marketing Nalgene's Marketing Director on Achieving Growth in the Crowded Water Bottle Market Despite having a smaller […]