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Ahead of the season three premiere of HBO’s “The White Lotus” this Sunday evening, the network is leaning into brand partnerships to help expand its audience, capture consumer attention across multiple touchpoints and build upon the series’ intersection with pop culture. The show’s luxurious setting—a fictional resort chain named “The White Lotus”—lends itself well to […]

1 Digital Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report. READ FULL STORY 2 Branding/Marketing Beyond the Price Tag: What Netflix's […]

Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. But even more compelling, according to Chief Marketer columnist Guy Marion, CMO at Chargebee, was the company's gain of 19 million new subscribers in Q4 2024—their largest quarterly growth ever. “This seemingly contradictory dynamic of rising prices and accelerating […]

1 Agencies Report: MBAs More Common Than Agency Experience Among Global CMOs Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. READ FULL STORY 2 Events Auto, Finance and Tech: 9 Brands […]

Yogurt brand Siggi’s is out to broaden its reach. Revenue grew 26% year over year in 2024, largely due to sales from existing customers, according to Christopher Malnar, Vice President of Marketing at Lactalis U.S. yogurt, which owns Siggi’s. But looking ahead to 2025, Siggi’s wants to acquire more customers and capture a wider audience. […]

1 Digital & Technology How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations In light of new privacy legislation taking effect on Jan. 1, 2025, here are four actionable steps marketers can take to ensure they stay compliant, effective and protect both the consumer and the company longterm. READ FULL STORY 2 Branding/Marketing […]

We want to make sure that we're educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don't want our consumers to feel like they need to get a PhD in eggs to go shopping. —Phyllis Rothschild, CMO at Pete & Gerry’s […]

1 CES 2025 Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led Content Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch. READ FULL STORY 2 Branding/Marketing B2B Marketers: Why So Serious? Our columnist outlines four ways in which your […]

As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently collaborated with Ronnie Fieg, founder of lifestyle brand Kith, to redesign the brand’s iconic 901 speakers, from finish to fabric to color palette. […]

1 AI CES 2025: John Deere Strategic PR and Social Lead Talks Attendee Engagement, Messaging and Social Strategy Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the company's brand presence and activation at CES, social media strategy and marketing predictions for 2025. READ […]