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Branding/Marketing
Theraflu Leans Into Policy With Expanded ‘Right to Rest & Recover’ Initiative
Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers. READ FULL STORY

Marketing
Taco Bell CMO: Our Fans 'Are the Souls of our Brand’
Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. Here's how fans participate in building the brand. READ FULL STORY

Email
Acoustic’s 2025 Benchmark Report: Email Marketing Trends and Tips
In its 2025 marketing benchmark report, Acoustic—makers of customer engagement tools—examines the latest trends in email marketing and how to cut through the noise. READ FULL STORY

AI
Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds
After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings. READ FULL STORY

Branding/Marketing
Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty
In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers amid times of turmoil. READ FULL STORY

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Contact Kaylee Hultgren for story ideas.
Contact Danielle Sikes for advertising and lead gen opportunities.