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Visa Chief Marketing Officer Frank Cooper III envisions a very near future in which AI agents will be doing our shopping for us—from browsing to selection to purchase. And he's betting on Visa to keep that experience safe and secure, with an assist from expert partners in the AI space, including Anthropic, IBM, Microsoft, Mistral […]

Sponsored by: 1 Branding/Marketing Theraflu Leans Into Policy With Expanded ‘Right to Rest & Recover’ Initiative Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers. READ FULL STORY 2 Marketing Taco Bell […]

“What we found is the more that we can actually be open, honest, vulnerable [and] actually bring them into the brand, the more powerful they are.” —Taylor Montgomery, Chief Marketing Officer at Taco Bell, on leveraging the power of its fans. Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at […]

Sponsored by: 1 Data & Analytics Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix. READ FULL STORY 2 Branding/Marketing Forrester to B2B […]

In times of turbulence, B2B marketers should focus, master change leadership and continuously evaluate risk, according to Matthew Selheimer, Forrester’s VP and Research Director. “People are in fight-or-flight mode, they’re not thinking about long-term commitments,” he says, and that’s a mistake. “There’s the risk that company values could get compromised as you try to chase […]

Sponsored by: 1 AI Discover's SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in […]

Consumers are increasingly turning to generative AI-powered search in addition to—and in some cases, in lieu of—traditional search engines. In a recent survey from Vox Media, 52% of respondents said they use AI chatbots or alternative platforms—including social—to find information instead of Google. And Gartner has predicted that traditional search engine volume will drop by […]

Sponsored by: 1 AI Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly. READ FULL STORY 2 Branding/Marketing Money Transfer Firm Wise Strives to 'Calm the Chaos' in […]

When Kendrick Lamar stepped out onto the stage in flare jeans for his Super Bowl halftime show, it was the gift American Eagle did not know it was getting in 2025, said Craig Brommers, Chief Marketing Officer at apparel brand American Eagle Outfitters, while speaking at the Shoptalk conference last month. “Kendrick Lamar walks out […]

Sponsored by: 1 Branding/Marketing Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more. READ FULL […]