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We want to make sure that we're educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don't want our consumers to feel like they need to get a PhD in eggs to go shopping. —Phyllis Rothschild, CMO at Pete & Gerry’s […]

1 CES 2025 Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led Content Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch. READ FULL STORY 2 Branding/Marketing B2B Marketers: Why So Serious? Our columnist outlines four ways in which your […]

As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently collaborated with Ronnie Fieg, founder of lifestyle brand Kith, to redesign the brand’s iconic 901 speakers, from finish to fabric to color palette. […]

1 AI CES 2025: John Deere Strategic PR and Social Lead Talks Attendee Engagement, Messaging and Social Strategy Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the company's brand presence and activation at CES, social media strategy and marketing predictions for 2025. READ […]

That’s a wrap on CES 2025. And I’d say we learned a thing or two while there. For one: AI was everywhere. At Chief Marketer, we focused on brand leaders’ applications of the technology, creative activations and the next iteration of consumer interaction with AI. According to a panel of experts, the next phase will […]

1 AI Brands on Fire at CES 2025: Lenovo North America CMO Talks Brand Activation, Influencers and Tech Trends Milo Speranzo, North America Chief Marketing Officer at Lenovo, discusses the evolution of the brand's presence at CES over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and predictions for the marketing […]

1 AI Beyond the Chatbot: AI Agents, Virtual Humans and Conversational AI The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES. AI agents will dominate brand engagements, customer service interactions and avatar-led gaming experiences. READ FULL STORY 2 AI 6 […]

CES kicks off tomorrow—and Chief Marketer will be on the ground as official media partners, soaking it all in and reporting back on the latest tech trends, CMO insights, AI innovations and marketing activations at the confab. Accompanied by editors at CM sister pubs Event Marketer, AdExchanger and PRNEWS, our team will share breaking news, […]

1 Branding/Marketing Most-Read Marketers on Fire Profiles of 2024 Deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge. READ FULL STORY 2 Branding/Marketing Most-Read Brands on Fire Profiles of 2024 Deep dives into marketing strategy, solutions to industry challenges and standout […]

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the challenge. “We saw it as a potential leapfrog opportunity for Newell, because in many areas, especially with technical things like IT programs, we’re behind,” […]