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Data & Analytics
Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals
Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix. READ FULL STORY

Branding/Marketing
Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty
In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers. READ FULL STORY

Content Studio
If Macro-Economics Are Wreaking Havoc on Your Marketing, You Need to Quantify Your Micro-Economics
Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven insights. Partner Content by Mutinex. READ FULL STORY

AI
Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds
After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings. READ FULL STORY

Branding/Marketing
Skincare Experiences: Eight Tactics to Use in Marketing Activations
How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Danielle Sikes for advertising and lead gen opportunities.