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AI
Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce
Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand's vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more. READ FULL STORY

Branding/Marketing
Four Ways Marketers Can Benefit From the Retail Renaissance
At last week's POSSIBLE event, we learned about four ripple effects of the retail renaissance and how marketers can take advantage of them. READ FULL STORY

Branding/Marketing
Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment
We review the key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which covers martech, sales-marketing alignment and lead generation challenges. READ FULL STORY

Campaigns
Coachella Marketing Roundup: 21 Brand Experiences
A photo gallery roundup of how 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more. READ FULL STORY

Branding/Marketing
Taco Bell CMO: Our Fans 'Are the Souls of our Brand’
Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. Here's how the brand puts fans in the driver's seat. READ FULL STORY

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