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Dogfish Head Brewery is celebrating its 30th anniversary this year with a pair of product launches designed for a broader appeal: the 30 Minute Light IPA—a low-ABV, 95-calorie brew—and a collab with a storied jam band, the Grateful Dead Juicy Pale Ale. The lighter beer is geared toward a more calorie-conscious, wellness-focused demographic. The juicy […]

1 Social Social, BNPL Apps Rival Search Engines for Product Discovery Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.” READ FULL STORY 2 Digital Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization Retail media is growing […]

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow should those fears come true, according to a new report from Forrester, “Deepfakes: The Hidden Threat CMOs Can’t Ignore,” which surveyed 205 marketing leaders […]

1 AI How to Optimize Early-Stage LLM Search for B2B SEO As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results. READ FULL STORY 2 Branding/Marketing HBO and Diageo 'Sip […]

Ahead of the season three premiere of HBO’s “The White Lotus” this Sunday evening, the network is leaning into brand partnerships to help expand its audience, capture consumer attention across multiple touchpoints and build upon the series’ intersection with pop culture. The show’s luxurious setting—a fictional resort chain named “The White Lotus”—lends itself well to […]

1 Digital Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report. READ FULL STORY 2 Branding/Marketing Beyond the Price Tag: What Netflix's […]

Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. But even more compelling, according to Chief Marketer columnist Guy Marion, CMO at Chargebee, was the company's gain of 19 million new subscribers in Q4 2024—their largest quarterly growth ever. “This seemingly contradictory dynamic of rising prices and accelerating […]

1 Agencies Report: MBAs More Common Than Agency Experience Among Global CMOs Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. READ FULL STORY 2 Events Auto, Finance and Tech: 9 Brands […]

Yogurt brand Siggi’s is out to broaden its reach. Revenue grew 26% year over year in 2024, largely due to sales from existing customers, according to Christopher Malnar, Vice President of Marketing at Lactalis U.S. yogurt, which owns Siggi’s. But looking ahead to 2025, Siggi’s wants to acquire more customers and capture a wider audience. […]

1 Digital & Technology How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations In light of new privacy legislation taking effect on Jan. 1, 2025, here are four actionable steps marketers can take to ensure they stay compliant, effective and protect both the consumer and the company longterm. READ FULL STORY 2 Branding/Marketing […]