Chief Marketer: Weekly Top 5
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1
Brands on Fire
Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Gen Z and AI Experimentation
Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light's new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling. READ FULL STORY
2
Digital
NewFront Presentations Tout Interactive TV Advertising
One big theme of the 2025 NewFronts: Consumers are being encouraged to interact with ads through QR codes and gamified experiences. READ FULL STORY
3
Email
Report: Marketers Lean into Paid Social as Email Remains a Top Channel
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective. READ FULL STORY
4
Branding/Marketing
Four Ways Marketers Can Benefit From the Retail Renaissance
From our trip to POSSIBLE in Miami, we learned about ripple effects of the retail renaissance and how marketers can take advantage of them. READ FULL STORY
5
Branding/Marketing
Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment
We review key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which covers martech, sales-marketing alignment and lead gen. READ FULL STORY
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Contact Kaylee Hultgren for story ideas.
Contact Danielle Sikes for advertising and lead gen opportunities.