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For Chief Marketer’s monthly Marketers on Fire series, we interviewed Cisco SVP and CMO Carrie Palin to discuss the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more. Before joining Cisco in 2021, Palin was the CMO of cybersecurity and analytics company Splunk, which was […]

1 Acquisition How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth   A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program members, up from just 20% one year before. Read how the brand made it happen. READ FULL STORY 2 AI Study: […]

1 Branding/Marketing McKinsey CMO Growth Research Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward. READ FULL STORY 2 AI Study: […]

“More and more, CMOs are realizing that they are not just driving revenue with the media investments that they are making and the percentage of sales that come off of those media investments. Most of us now are true revenue drivers … Balancing where you're spending your time, versus as a functional leader but also […]

Sponsored by: 1 AI How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization. READ FULL STORY 2 Branding/Marketing Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing […]

Healthcare is not known for marketing innovation. Indeed, Andrew Chang, Chief Marketing Officer at The University of Chicago Medicine, is well aware of the perception that healthcare marketing is all about internal brochures and billboards. But marketing innovation is what healthcare needs, according to Chang, and he’s working to enhance UChicago Medicine by infusing artificial […]

Sponsored by: 1 Acquisition AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. READ FULL STORY 2 Conversations DoorDash CMO Kofi Amoo-Gottfried on the Platform's […]

At a media event in New York City this week, DoorDash announced a $175 million acquisition of retail search platform Symbiosys and launched new AI-powered ad tools for restaurant merchants creating campaigns on the platform. The company also detailed new capabilities for brands advertising on the network, including the ability to reach consumers actively searching […]

Sponsored by: 1 AI Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated. READ FULL STORY 2 AI Spanish Airline […]

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the company saw an opportunity to enter the lifestyle space and embark on the next phase of its brand evolution. The idea is to provide for existing fans while reaching new […]