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When Kendrick Lamar stepped out onto the stage in flare jeans for his Super Bowl halftime show, it was the gift American Eagle did not know it was getting in 2025, said Craig Brommers, Chief Marketing Officer at apparel brand American Eagle Outfitters, while speaking at the Shoptalk conference last month. “Kendrick Lamar walks out […]

Sponsored by: 1 Branding/Marketing Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more. READ FULL […]

People will put a premium value on real-life experiences and connections. And that underpins a lot of how we go to market with all of our brands, whether it be with the trade or live experiences and connections in 360 marketing." —Alex Tomlin, SVP of Marketing at Bacardi North America In our inaugural Brands on […]

Sponsored by: 1 Data & Analytics 34% of Fortune 500 Firms Lack a CMO – But It's Not Necessarily a Bad Thing The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to […]

Skincare brand Differin is making a big bet with its latest marketing activation in an effort to meet Gen Alpha and Gen Z where they spend their time. And for consumers ages 13 to 24 in 2025, that’s in the gaming world—specifically the metaverse platform Roblox. “Showing up in an authentic way where they already […]

1 AI Tracking Marketing ROI for Generative AI Lags Behind Adoption Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders. READ FULL STORY 2 Branding/Marketing Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch […]

AI is reshaping how audiences discover and engage with content, from Google AI Overviews to generative AI search engines. As a consequence, marketers must not only optimize content for human readers, but also ensure it’s machine-readable, AI-indexable and structured for both people and AI. A guest piece from Tim Morral, SVP of Content at Walker […]

1 Social Consumer App and Online Usage: TikTok, Facebook, Threads, Search TikTok’s hold on U.S. consumers is one the key findings from Meltwater’s Digital 2025 report for the U.S., having topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions. READ FULL STORY 2 Acquisition Creating a […]

Verde Farms is on a mission to expand its market share in the better-for-you beef category. Once a mostly private-label brand, within the past few years Verde Farms has flipped its go-to-market strategy and began marketing directly to consumers through retailers—a move that allowed it to control its brand story by leaning on customer insights […]

1 AI Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy. READ FULL STORY 2 Marketers Verde Farms Shifts to Direct-to-Consumer to Market Its Organic Beef Once a mostly private-label brand, Verde […]