Healthcare is not known for marketing innovation. Indeed, Andrew Chang, Chief Marketing Officer at The University of Chicago Medicine, is well aware of the perception that healthcare marketing is all about internal brochures and billboards.

But marketing innovation is what healthcare needs, according to Chang, and he’s working to enhance UChicago Medicine by infusing artificial intelligence, including generative and agentic AI, into the organization.

Some of UChicago Medicine’s recent marketing team wins and future deployments include scheduling an appointment via text message; sending reminder messages to patients who need to schedule a screening; writing doctor biographies for its website; and piloting AI physician note-taking. We review his team’s successes with AI and innovations to come.

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels, according to a new survey from Attentive. Plus, the majority plan to be transparent when communicating price changes, and in terms of communication channels, email and SMS are the most popular.

Lastly, according to AdRoll’s Q2 2025 State of Digital Advertising Report, marketers are allocating more digital ad spend toward lower-funnel campaigns, indicated by a 27% decrease in the cost of prospecting ads year over year. Here are the report’s key takeaways.

Until next week,