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Acquisition
AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. READ FULL STORY

Conversations
DoorDash CMO Kofi Amoo-Gottfried on the Platform's New Ad Tools, Value-Driven Campaigns and Humanizing the Brand
At a media event announcing the launch of new ad tools, DoorDash CMO Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed, creating campaigns that drive culture and more. READ FULL STORY

AI
Twilio Survey: Consumers Want AI to Deliver Service With a Human Touch
More than half of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech. READ FULL STORY

Data Driven ROI
How AI Is Changing Advertising’s Hottest Currency: Attention Metrics
In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Here are practical tips for marketers in light of this shift. READ FULL STORY

AI
CMOs Are Using AI for Predictive Analytics, Video and Overall Growth
Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated. READ FULL STORY

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