Branding/Marketing
McKinsey CMO Growth Research Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes
We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward. READ FULL STORY

AI
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. READ FULL STORY

Brands on Fire
Brands on Fire: Lowe's CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities
We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO. READ FULL STORY

Branding/Marketing
20 Brand Experiences from Cannes Lions 2025
Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations. READ FULL STORY

Loyalty Marketing
How Premium Nonalcoholic Beer Brand Bero Is Using Loyalty to Build Lifetime Value
For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant of its marketing strategy. READ FULL STORY

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