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AI
Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth
Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated. READ FULL STORY

AI
Spanish Airline Iberia Taps AI Personalization Tool to Update Creative in Real-Time
Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model. READ FULL STORY

Branding/Marketing
Brooks Running CMO on Launching the Brand's First Lifestyle Shoe Line
As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution. READ FULL STORY

Digital
How Tony’s Chocolonely Leveraged Paid Media to Increase Distribution and Sales
Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel distribution. READ FULL STORY

Engagement
Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. READ FULL STORY

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