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AI
Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women's Sports, AI and B2B Thought Leadership
Cisco SVP and CMO Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and her best advice for aspiring CMOs. READ FULL STORY

Social
Survey: Gen Z Is Trading Traditional Social Media for Community-First Channels
According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. READ FULL STORY

Acquisition
How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth
A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program members, up from just 20% one year before. Here's how the brand made it happen. READ FULL STORY

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AI
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. READ FULL STORY

Agencies
Essentials for Creative Briefs That Produce Strong Work
A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA. READ FULL STORY

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