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Higher education marketing needs more differentiation, according to Justin Bell, Fordham University’s Vice President of Marketing and Communications. In his view, the industry’s marketing follows an obvious formula — touting an institution’s research, beautiful campus and student outcomes after graduation — that calls for new tactics in order to stand out. Bell is leaning into experiential […]

1 Campaigns True Religion CMO Shares Marketing Secrets Behind Doubling the Business True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign, the power of upper funnel marketing, its push toward reaching women shoppers and more. READ FULL STORY 2 Advertising Vktry’s Marketing Grows Up with First National TV Ad Campaign Shoe insoles brand Vktry […]

Sponsored by: True Religion has doubled the size of its business in three and a half years, says CMO Kristen D’Arcy, thanks to a hefty investment in upper funnel marketing initiatives to increase brand awareness. The company has deepened its cultural ties by tapping into sports and music influencers and increased its sales among women […]

1 AI McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend. READ FULL […]

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. To reverse that trend, leaders must personalize the learning experience, take both a top-down and bottom-up approach to training, and put humans at the center of it. We review Gansle’s practical […]

1 Branding/Marketing Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition. READ FULL STORY 2 Campaigns Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth […]

Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising in select cities. By the end of May, the brand saw a 12 percentage point lift in brand awareness among 25- to 45-year-olds and an […]

1 Branding/Marketing Marketers on Fire: Saucony Global CMO on 'Run As One' Campaign, Community Building, AI and Brand Growth We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand's successful "Run As One" campaign, building community through connecting with consumers locally, the brand's move into the lifestyle arena, AI marketing use cases and […]

Sponsored by: Home furnishing giant Wayfair sold billions of dollars of furniture and home decor in 2024. But with only one physical store, the lion’s share of that was online. Having opened its first large-format store in May 2024, however, and with a handful of stores set to open in the next few years, a […]

1 Conversations Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges. […]