Newsletters

1 Branding/Marketing Land O’Lakes CMO Aims to Change Rural America’s Image Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. READ FULL STORY 2 Branding/Marketing How Oura Is Bringing its Wearable Story to the Olympics […]

As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends to LA28, […]

1 Brands on Fire Brands on Fire: L'Oréal's Chief Creative on Tapping Kevin Durant as CeraVe's 'New Face of Legs' We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar Kevin Durant — and his legs. READ FULL STORY 2 Branding/Marketing Milani Cosmetics Touts Quality Ingredients in New […]

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized. The reveal on X from Durant, featuring a video clip of his rejuvenated skin and seemingly never-ending legs, has already racked up 41 million views. We […]

1 AI Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice. READ FULL STORY 2 Branding/Marketing St. Jude Children’s Hospital Returns to […]

Coinciding with the Olympic Games kickoff on Feb. 6, Intuit launched phase two of its QuickBooks “Outdo” marketing campaign promoting the product’s AI insights and intelligence for small business owners. As a follow-up to part one of our chat with CMO Thomas Ranese, we discuss marketplace competition, appealing to younger consumers, lessons gleaned from previous marketing […]

Sponsored by: 1 AI Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI in Marketing and QuickBooks Campaign We spoke with Intuit CMO Thomas Ranese about the company’s strategy for growth, new platform positioning, the idea behind the current QuickBooks campaign and leveraging AI in marketing. READ FULL STORY 2 Branding/Marketing Bud Light Ad […]

Sponsored by: Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY solutions, rather than four brands housed under a single umbrella. Intuit is attempting to change that perception by positioning the company as an […]

Sponsored by: 1 SiteImprove – Top 5 mockup READ FULL STORY 2   3   4   5   Advertisement Get in Touch: Contact Kaylee Hultgren for story ideas. Contact Danielle Sikes for advertising and lead gen opportunities.

Sponsored by: Three mega retailers — PacSun, Tarte Cosmetics and Crocs — have used TikTok to attract new audiences, acquire customers and drive millions of dollars in sales. And according to executives speaking at the National Retail Federation’s NRF ’26 conference earlier this month, brands that are just building awareness on TikTok are missing out […]