Newsletters

Sponsored by: Before Wayfair’s Chief Marketing Officer Paul Toms jetted off to Las Vegas for Shoptalk earlier this week, he caught us up on his goals for the annual retail conference and what he planned to share with attendees. The insights ranged from social media best practices to successful generative AI use cases to the company’s intent focus on […]

Sponsored by: 1 Shopper/Retail Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends and shares recent generative AI customer experience wins. READ FULL STORY 2 AI Education Platform Pearson Uses AI To Rewrite Its Past  Pearson’s first global […]

Sponsored by: Insurance brand Aflac is in the midst of a company-wide generative AI pilot, across marketing, claims, finance and legal departments. But as the six-month program progresses, it’s challenging the team to balance automation and empathy, particularly when dealing with sensitive issues like first-time medical diagnoses. We look at how Aflac integrates AI into […]

Sponsored by: 1 Conversations New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership We spoke to the marketing chief about her pivot to fintech, brand building at scale, the importance of establishing and nurturing trust, and why it’s critical for marketing leaders to remain in a perpetual state of learning. READ FULL STORY […]

Sponsored by: After fielding a consumer survey and observing new insights, supplement brand Thorne launched a marketing campaign that focuses on the brand’s differentiators rather than product outcomes. Chief Growth Officer Mary Beech shares why the company shifted its focus, new ways it’s acquiring consumers through experimentation, and the brand’s approach to influencer marketing. The new CMO […]

Sponsored by: 1 Campaigns Thorne Shifts Marketing Message Strategy Away From Product Focus After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s differentiators rather than product outcomes, Chief Growth Officer Mary Beech shares. READ FULL STORY 2 AI Five Structural Repairs for Marketing Organizations to Pass the […]

Sponsored by: Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. And Jenny Lewis, Chief Marketing Officer and President of Global Media Solutions at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first […]

1 Shopper/Retail The Knot Says ‘I Do’ to ChatGPT Ads Pilot The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved. READ FULL STORY 2 AI Meet Yeti Boo, the AI Bigfoot Helping KANE Footwear Rethink Influencer […]

Sponsored by: NFL quarterback Kirk Cousins appreciates a value haircut at Great Clips. So the hair salon’s marketing team is using the organic praise to its advantage. Its recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales, in fact. The salon’s new VP of Marketing shares the highlights and strategy behind […]

NFL quarterback Kirk Cousins appreciates a value haircut at Great Clips. So the hair salon’s marketing team used the organic praise to its advantage. Its recent promotion featuring Cousins and Jesse Palmer drove an 11.6% increase in sales, in fact. The salon’s new VP of Marketing shares the highlights and strategy behind the campaign. Land O’Lakes, a […]