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Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results April 25, 2013 Getting Ready for a New Ecommerce Platform The Future of Smart Content for Marketing Data Reveals Businesses Investing in Tablets Getting Ready for a New Ecommerce Platform By Mark Eckman   Post-launch business readiness […]

Chief Promo Marketer 4-23-2013 View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 22, 2013   Denny’s CMO on Stopping its Sales Free Fall 3 Missed Opportunities in Customer Loyalty Experience Marketing is the New Integrated Marketing Model Denny’s CMO on […]

   View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, Promo and DIRECT April 02, 2013 Dole and Rachael Ray Broaden Reach of Cook-Off Contest Pepsi Talks About its New Bottle Stop Survey Fatigue: Listen to Customers Without Driving Them Away Dole and Rachael […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, Promo and DIRECT April 01, 2013 The Future of Excel for Media Planning Dole and Rachael Ray Broaden Reach of Cook-Off Contest Chief Marketer Listline The Future of Excel for Media Planning By Chris DeMartine […]

     View Web Version  |  Add to Safe Sender List Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 21, 2013 Testing: Training Post Announcing the 2012 PRO Awards Winners | Best Promotional Marketing Campaigns Mattel Uses Web to Boost Retail Sales and Bond with Collectors 5 […]

     View Web Version  |  Add to Safe Sender List Chief Marketer – This Week The week’s most relevant content from around the web and why it’s important. from the editors of Chief Marketer and DIRECT March 19, 2013 Pay Attention to Your Integrated Media Mix Multichannel Donors Give More: Survey Multichannel Donors Give […]

  View Web Version  |  Add to Safe Sender List Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results March 19, 2013 The Look-at-Me Season 2012 PRO Award Finalist: George P. Johnson for Cisco Tide Ties Olympic-Themed Social Promo to New York City Event 2012 PRO Award Winner: Source Marketing for Philips Advertisement […]

     View Web Version  |  Add to Safe Sender List Chief Marketer TIP SHEET The editors of Chief Marketer bring you tips, tricks and trends you can use to improve your marketing results today Social Marketing: Tips and Tricks for Better Social ROI and Engagement Welcome to Chief Marketer Tip Sheet! Each issue, we’ll […]

     View Web Version  |  Add to Safe Sender List Chief Marketer’s Special Feature Brief lead in – promotional copy Mattel Uses Web to Boost Retail Sales and Bond with Collectors 2012 PRO Award Winner: Team Detroit for Ford Data and Frequency Capping Can Drive Better Media Buying: Q&A The Digital Toolbox Gets Bigger: […]

     View Web Version  |  Add to Safe Sender List Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 19, 2013 CM Listline Special Report: B2B Big Data Integration CM Listline Special Report: B2B Big Data Integration Consumer Wariness for Sharing Data Grows: LoyaltyOne Consumer Wariness for […]