New Products

Posted on by Chief Marketer Staff

Salisbury, MD-based Data Services Inc. has begun offering list hygiene services online for Canadian records in accordance with certification and national change of address standards established by Canada Post. The technology for transferring files via the Internet for updates was developed in-house, said Jerry Messer, president and CEO of Data Service.

ARI Network Services Inc. of Milwaukee has launched an online direct mail service for automotive dealers to customized and schedule postcard mailings to customers. ARI also provides list and database management services for dealerships.

ChoicePoint Asset Co. of Alpharetta, GA has introduced new automated identity authentication technology for use with inbound telemarketing. Its ProID interactive voice-response technology verifies the identities of callers by asking them a series of multiple-choice questions related to current and past addresses, telephone numbers and other information, without using account numbers or passwords. Once the identity of the caller is authenticated he or she can be given access to information or offers which specifically target that particular individual.

New Products

Posted on by Chief Marketer Staff

Vertis has launched an enhanced version of its Media Research & Planning System. The software is now Web based, and allows users to integrate the solution with other Vertis systems.

New Products

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Gotmarketing, San Jose, CA, has introduced a proprietary early warning technology that prevents marketers from using the company’s Campaigner products to distribute email that is not permission-based. The early warning system prevents spam before it is distributed by detecting suspect lists as they are uploaded.

New Products

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Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch battery-operated device can be added to product displays or placed on counters. Customers receive gamepieces directing them to retail outlets, where they use the audio-enhanced Combo Talker to find out what they’ve won and how to redeem their prizes.

Contact: Mark Jabara (800) 747-8740

Anatomy of a Hacker Find out exactly where those hooks and slices are born with the Fuji Golf QuickSnap, a disposable camera that automatically breaks down a golfer’s swing in eight rapid shots. Get the film processed and Fuji sends back a framed photo and an analysis of your swing by a golf instructor.

Contact: Fuji Photo Film (800) 877-0555

Bugged Out For folks looking to have their Y2K problems personified, Looking Glass Partners offers the plush Millennium Bug (the Y2K bug is also available). Suitable for display anywhere – just keep it away from your hard drive. Looking Glass is working with licensees on an entire line of products featuring the bugs.

Contact: Looking Glass Partners (317) 722-1100

And a Hot Dog on the Manifold Long, hot drives across the outback may have been the inspiration for the Stashie, a polypropylene can holder from Australia-based Poly Solutions. The device hooks into a car’s air vent, allowing you to keep your beverage cool – provided you remembered to get the air conditioning fixed. The company is looking for a U.S. distributor.

Contact: Poly Solutions (612) 9388-8400

New Products

Posted on by Chief Marketer Staff

That’s a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA, can be printed with team logos, company logos, and special event artwork. The banners can even be laser printed for last-minute events. Contact (888) 757-2433

Desk Set Associated Marketing Direction, Hertfordshire, England, has created a desk set of customizable products for marketers. The package includes two coasters, a mouse pad, and a “FlatPot,” an item that can be easily assembled to hold pens or markers. Each piece is custom printed with the marketer’s message, either through a screen print or a lithograph. Contact 44 (0) 1727-836222

Custom Coins Want a premium that will stand out from the others? Greenlight Collectors Guild, Los Angeles, and its partner, The Highland Mint, Melbourne, FL, can create custom coins in gold, silver, bronze, and platinum. The companies have created a collectible Michael Jordan coin for Upper Deck and a custom coin for Dean Witter. The companies are official licensees for Major League Baseball, the NFL, and the NHL. Contact (310) 445-5115

Backpack Plus California Innovations has created a backpack that includes a detachable cooler. The whole backpack can be custom-printed with a company logo.

The backpack is made up waterproof cloth, and it includes padded shoulders, a detachable seven-quart cooler and a water bottle compartment. The backpack retails for $39.99. Contact (416) 590-7700

New Products

Posted on by Chief Marketer Staff

3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn’t carried 3D images. The company’s lenticular phonecards can handle specific designs. Price and timing vary depending on the image and the number of cards ordered.

Contact (201) 833-8805

Floating Logos Looking for a way to cut through the usual clutter of printed pens, mugs, or mousepads? Take a look at Lily-Padz by Liquid Technologies, East Northport, NY. These mousepads help bring your icons to life by suspending them in a liquid motion mouse pad. The mouse pad contains liquid, glitter, and floating symbols.

The product won first prize at the Chicago Premium Motivation Show last year and customers already include Coca-Cola, IBM, GE, and Sony. Minimum order is 500 and prices range from $7.25 per pad for an order of 500 to $4.25 for an order of 15,000. Custom shapes and glow-in-the-dark inks are available.

Contact (516) 261-4922

Making Your Logo Bright Sure, personal, promotional flashlights have been around for years, but Lumatec Industries, Austin, TX, has expanded its line to include a lighted money clip and a pop-up magnifier flashlight. The company has even created an amber keychain light.

You can still put your logo on all the company’s products. Pricing and timing varies depending on the product you choose.

Contact (800) 523-3445

A Buttonhole-in-One Forget garish golf clothing that almost demands its own closet. Swingster, a Morningstar Communications Co., Overland Park, KS, is creating custom golf shirts that will be just at home on casual day as they are on the course. Made in conjunction with GlenGate and Sun Ice, the shirts range from houndstooth to stripes to plain. Logos can be featured over the breast or on the sleeve.

Prices vary depending on the logo needed and the number ordered.

Contact (800) 848-8028

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