Why You Need to Embrace Dynamic Creative
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.
Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.
Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
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