Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
When President Trump told France's First Lady that she was in "good shape" Reebok jumped in with a tweet.
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
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