MARTECH | RESEARCH

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.