MarTech
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Shopper/Retail
How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era
At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.
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AI
Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools
According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions.
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Research
Gartner CMO Spend Survey: Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend
According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the decrease in martech as a percentage of marketing spend. We review the highlights of the report, including insights on increased paid media spend and AI maturity.
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Marketers
5 Tips for Addressing the Pivotal Changes in B2B Buying Models
Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.
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AI
Forrester Report Clarifies Differences in AEO and SEO Practices
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.
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Research
Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors
When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.
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AI
Why Agentic AI Is Causing Customers to Expect More and Tolerate Less
As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board.
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AI
Four Gen AI Mistakes B2B CMOs Make and How to Overcome Them
A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.
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AI
McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce
Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend.
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Demand Gen
The Four Forces Redefining Inbound Marketing in 2026
These four big forces are redefining what successful inbound marketing will look like in 2026.
