CES 2024: Top Trends in CTV
A look at the top CTV trends present at CES 2024.
A look at the top CTV trends present at CES 2024.
Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta's recently released Advantage+.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
Click here to view the 2023 winners!