LIST MANAGEMENT CHANGES
–Museum of Modern Art Design Store Catalog
Statlistics has won management of this file which names 148,226 direct mail sold last-12-month buyers. Millard Group was the previous manager.
Selections: Amount purchased, gender, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Nancy Spielmann (203-778-8700; [email protected])

NEW TO MARKET LISTS
–African American Members North American Affinity
This file names 85,715 individuals sourced from direct-to-publisher mail with a Donnelley overlay.
Selections: Gender, paid, state/SCF/ZIP
Price: $100/M
Contact: Chilcutt Direct Marketing, Lisa Tricoli (405-478-7245; [email protected])

INSERT MEDIA
–Lydia’s Uniforms and Uniform Warehouse Catalog Blow-in
This program offers 11 million annual opportunities.
Price: $35/M
Contact: Leon Henry Inc., Jim Gallagher (914-284-3456; [email protected])

UPDATED LISTS
–Sleep Solutions
In the past three months, 8,452 individuals have bought sleeping-related products.
Selections: Amount purchased, state/SCF/ZIP
Price: $123/M
Contact: Catalyst Direct Marketing. Becky Santaniello (973-831-4222; [email protected])

LIST TALK
–The Quest for Better Datacards
By Leland Kroll
Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year’s model. Of course, the “old” information doesn’t quite satisfy the consumer. Who wants to read about last year’s model? Click for more directmag.com/lists/lists-0519-quest/.

SPECIALS
–Specials
Newport News is offering food mailers a special price of $85 per thousand on six selections of last-12-month buyers. Contact: Direct Media Inc., Kristina Difrancesco (203-532-2361; [email protected])

* Taylor Gifts/Get Organized
* Computer Shopper
* The Territory Ahead
* Forest Products and Equipment
* Dominican Sisters of Hope
* China Hospitality News
* Crafty Kidz Place
* People in the News

LISTS UNDER NEW MANAGEMENT

Taylor Gifts/Get Organized
Taylor Gifts Inc. has chosen Specialists Marketing Services Inc. to manage its list portfolio, effective June 21. Roughly half a million last-12-month buyers are available on the combined Taylor Gifts and Get Organized master file. The appointment includes the separate Taylor Gifts and Get Organized files. Enhanced lists identifying African American and Hispanic buyers will be available. Specialists will also handle list fulfillment. List Services Corp. is the current list manager.
Contact: Specialists Marketing Services Inc., Fred Onemma (201-865-5800, ext. 2229; [email protected])

Computer Shopper
SX2 Media Labs picked Worldata to manage a list of subscribers to Computer Shopper magazine. A total of 627,833 postal addresses and 61,292 e-mail addresses are available. MeritDirect formerly handled this list.
Selections: Age, gender, income, recency, state/SCF/ZIP
Price: $180/M (postal file); $190/M (e-mail file)
Sample usage: Hewlett-Packard, Logitech, PC World, Sprint
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

The Territory Ahead
ALC Data Management was recently appointed to manage a list of 473,285 catalog buyers for The Territory Ahead. The average sale was $160 for men