NEW TO MARKET LISTS
–Muy Generoso Spanish-Speaking Donors
Named here are 212,428 individuals drawn from a variety of direct response vehicles who have responded to Spanish language offers in the past.
Selections: Gender, adult age range, presence of children, income, homeowners, dwelling type, marital status, length of residence, credit card holders, state/SCF/ZIP
Price: $105/M
Contact: Specialist Marketing Services Inc., Femina Lalji (800-888-3462 ext.2516; feminal@specialistsms.com)

–Small Business Digest Canada Postal and E-Mail
This file names 349,843 confirmed opt-in Canadian small business leaders at their postal addresses and 291,907 at their e-mail addresses.
Selections: Company size, gender, postal code, province, sales volume, state/SCF/ZIP
Price: $125/M (postal); $195/M (e-mail)
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)

NEW SELECTS
–Hey Mom! It’s Me
This nearly 10-million-name file of families with children that have consented to receive marketing materials has added a new selection of 10,000 Hispanic pre-natal names per month.
Selections: Three-month hotline, age of children, due date, first-time mothers, Hispanics, household income, number of children, state/SCF/ZIP
Price: $125/M
Contact: Infinite Media, Jeffrey Hudes (914-949-1547; hudes@infinite-media.com)

UPDATED LISTS
–Bliss
During the past three months, 25,690 direct mail-sold individuals bought skincare and beauty products.
Selections: $100+ buyers, $75+ buyers, $50+ buyers, hotlines, gender, state/SCF/ZIP
Price: $141/M
Contact: Belardi Ostroy, Lorna McManus (212-381-1753; lornam@belardiostroy.com)

* Shop at Home Catalog Buyer
* Easter Seals Travel Enthusiasts
* Let’s Franchise
* Custom Select Health and Wellness Consumers
* Harlequin Canada Statement PIP
* Tender Heart Treasures
* RedEnvelope
* Celebrate Express Buyers Enhanced

LISTS UNDER NEW MANAGEMENT

Shop at Home Catalog Buyer
List Services Corp. has been tapped to manage this master file. It names more than 1.6 million catalog buyers from the last 12 months. The average sale was $50. Three-quarters of these customers are women. Dunn Data Co. was the prior list manager.
Selections: Hotlines, gender, credit cards, multibuyers, purchase amount (ranges), state/SCF/ZIP
Sample usage: American Direct Marketing, Bud K Worldwide, Colorful Images, Doubleday, Eastbay, Figi’s Redbook, Historical Aviation, Home Trends, Johnson Smith, Lane Bryant, Lighthouse Depot, Mary Maxim, North American Affinity, Oriental Trading, Pyramid Collection, Spilsbury, Washington Mutual, Winfield Collections
Price: $80/M
Contact: List Services Corp., Joe Gonzales (203-791-4184; jgonzales@listservices.com)

NEW LISTS

Easter Seals Travel Enthusiasts
Data has been overlaid on the Easter Seals donor file to identify avid travelers. A total of 343,787 names are available from the last 12 months. Direct mail is the source.
Selections: Hotlines, age, multi-donor, $5/$10-plus donors, area of interest, state/SCF/ZIP
Price: $75/M
Contact: RMI Direct Marketing Inc., Siobhan Caragine (203-825-4618; scaragine@rmidirect.com)

Let’s Franchise
Postal and e-mail addresses for 54,234 individuals are offered on this list of entrepreneurs. These individuals registered online in order to research information at Letsfranchise.com.
Selections: None offered
Price: $85/M (postal file): $150/M (e-mail file)
Contact: VentureDirect Worldwide, Jim Scova (212-655-5186; jscova@ven.com)

Custom Select Health and Wellness Consumers
The 834,462 individuals named on this file requested health-related information, in addition to filling out Internet surveys. Inquiries were made about general health, energy, hair restoration, teeth whitening and other topics.
Selections: Monthly hotline, gender, lifestyle, health topic, state/SCF/ZIP
Price: $150/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; dburrett@esteemarketing.com)

NEW INSERT MEDIA

Harlequin Canada Statement PIP
Inserts are being accepted in monthly statements mailings to book club members in Canada. Roughly 7,700 packages are shipped on a regular basis. This program is for mailings outside of Quebec. Inserts must be between 3 by 5-1/2 inches to 3-1/2 by 7-1/4 inches.
Price: $60/M
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; rtodd@cstonecanada.com)

NEWLY MANAGED INSERT MEDIA

Tender Heart Treasures
ALC Insert Media has been appointed to manage catalog blow-in and package insert programs for Tender Heart Treasures Ltd. Some 5.7 million catalogs are mailed annually. Blow-in inserts must be between 4 by 6 inches to 6 by 7 inches. Some 215,000 packages are shipped annually. PIP advertising must be between 3-1/2 by 5 inches to 5-1/2 by 8-1/2 inches. Inquiries will be considered for PIP inserts heavier than one-quarter ounce. The AM/Direct division of Millard Group Inc. formerly managed these programs.
Price: $36/M (blow-in); $66/M (PIP)
Contact: ALC Insert Media, John Toscano (914-524-5254; john.toscano@alc.com)

NEW SELECTS

RedEnvelope
Selections have become available from RedEnvelope Inc. for purchasers of baby, jewelry and wedding products. Some 927,190 buyers, including 764,000 from the last 12 months are on file. The average sale was $92. The sources are the Internet and direct mail.
Additional selections: Hotlines, catalog buyers, purchase amount (ranges), enhancements, last purchase, product, source, state/SCF/ZIP
Price: $120/M
Contact: Belardi/Ostroy, Chris Volz (212-381-1719; chrisv@belardiostroy.com)

Celebrate Express Buyers Enhanced
Household income data is available on a recently enhanced file offered by Celebrate Express Inc. A total of 843,031 buyers from the last 12 months are named. The average sale was $85. The sources are direct mail and the Internet.
Additional selections: Hotlines, adult’s age, child’s age range, homeowner/renter, purchase amount last/cumulative, state/SCF/ZIP
Price: $100/M
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; edb@adrearubin.com)