Listline e-Newsletter 12/01/06

* Well Built Lists/Apartment Dwellers
* Warren Group Lists
* PetEdge
* Recreational Resorts
* Super Streetbike
* People in the News
* Introducing David Brill at Listdata
* American Institute of Aeronautics and Astronautics

LISTS UNDER NEW MANAGEMENT

Well Built Lists/Apartment Dwellers
List compiler Well Built Lists has named MKTG Services to serve as its exclusive sales agent. Its apartment and renter database is comprised of 60 million households. It covers 111,000 apartment complexes. New risk assessment scoring data will be available shortly. No telemarketing is allowed. Sources include Yellow Pages, apartment guides, the Internet and U.S. Postal Service.
Selections: Lease end date, rent/lease amount, rent range, number of units, state/SCF/ZIP
Price: $200/M
Contact: MKTG Services, Crystal Peterson at 215-867-4098 or [email protected]

Warren Group Lists
Warren Group has named MeritDirect to manage its portfolio of 10 real estate and financial lists. More than 50 million homeowners in 40 states are available. Lists of homeowners, mortgage transactions, residential landowners, commercial property owners, tax liens and foreclosure auctions are offered, to name a few. Public records are the source. These files were formerly managed inhouse.
Selections (depending on file): Dwelling type, homeowner, assessed value, lender, mortgage amount, property type, sales price, year built state/SCF/ZIP
Price: $110/M to $250/M
Contact: MeritDirect, John Ganis at 914-368-1024 or [email protected]

PetEdge
Catalog and Internet marketer PetEdge has selected Statlistics to manage its list. PetEdge targets pet care professionals and business owners. The last-12-month count totals 121,552. The average sale was $150 for grooming supplies and other pet products. 21st Century Marketing Inc. was the prior list manager.
Selections: Dollar amount spent (ranges), hotlines, multibuyers, gender, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Marge Fernbach at 203-778-8700, ext. 136 or [email protected]

NEW LISTS

Recreational Resorts
Some 346,728 travelers who visited resorts with casinos are named the Recreational Resorts list. The average individual is 45 with an $85,000 income. Direct mail and the Internet are the sources.
Selections: Monthly hotline income, homeowner/renter, gender, product, state/SCF/ZIP
Price: $100/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]

Super Streetbike
Primedia offers a list of 12,285 subscribers to Super Streetbike magazine. Most subscribers are men. The source is direct to publisher
Selections: Hotlines, source, paid, change of address, gender, state/SCF/ZIP
Price: $95/M
Contact: Specialists Marketing Services Inc., Amy Lyons at 201-865-5800, ext. 2216 or [email protected] and Josh Vicente at 201-865-5800, ext. 2205 or [email protected]

IN THE NEWS

People in the News
Mary Calabrese has been named senior account executive in the consumer list brokerage division at Direct Media Inc. Calabrese was formerly with Millard Group Inc.

MEET THE BROKER

Introducing David Brill at Listdata
This week, Meet the Broker features David Brill, vice president of list brokerage and management at Listdata. To learn why Brill believes listening is so important in list brokerage, click here.

SPECIALS!

American Institute of Aeronautics and Astronautics
A $10/M discount off the base price is being offered for the American Institute of Aeronautics and Astronautics file, through Dec. 31. Roughly 20,000 members are available. Contact MGI Lists, Rhoda Espirtu at 800-899-4420, ext. 390 or [email protected]