Marketing software firm J.L. Halsey Corp. has acquired ClickTracks Analytics Inc., a Web analytical services firm, for $7.6 million in cash and common stock valued at $2.9 million, plus additional payments if certain financial objectives are achieved.
Accredited investors will receive shares of Halsey’s stock. Other investors will receive approximately $100,000 in cash. If certain financial milestones are reached within two years, Halsey will pay the former owners of ClickTracks an additional $3.3 million in earn-out payments, plus another $510,000 subject to working capital adjustments.
Halsey made the acquisition to expand its e-mail marketing technologies targeting mid-size companies. Last year Halsey acquired the e-mail marketing technology firms Lyris Technologies and EmailLabs.
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