Email’s Best Days as a Marketing Channel Are Ahead, Thanks in Part to Mobile’s Surge

Posted on

Mobile emailDigital marketing has become a game driven by data, insight and execution, which has opened up the door for permission-based email to establish itself as a proven digital marketing tactic with legs. “Email has firmly established itself as the workhorse of digital marketing — nurturing leads, aiding customers’ purchase decisions and keeping customers connected to the brand.” There are many findings that support email’s strength, including that nearly 8 in 10 consumers prefer to get permission-based marketing messages via email than via any other marketing channel. Also, email has an ROI of $28.50, higher than any other marketing channel. The hyper-connected nature of today’s consumer is a big reason for email’s current surge. As consumers have ready access to email via their smartphones and tablets, marketers are forced to consider how this will impact their email programs next year. The increased demand on brands to serve customers by delivering more relevant and timely information and offers that are matched to their specified interests and preferences, wherever they are, is why email’s best days might still be ahead. (ExactTarget)


Related Posts

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.


PRO Awards