More Than Money: New investor can help Cyrk in numerous ways.
The Yucaipa Companies is best known in the grocery industry for its participation in chain acquisitions, having been involved in 16 deals valued at $30
Consumer Marketing
Sample Patter
Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail
NET EFFECTS
Free-standing insert producer Valassis Communications, Livonia, MI, acquired all of The Net's Best and a controlling interest in Relationship Marketing
SPECTRA SPOTLIGHT: Lunchmeat Eaters
Whether it's mom, dad, the maid, or make-your-own, school means sandwiches. And while Pokemon, not Scooby-Doo, is the "in" character for lunch boxes,
Consolidating Displays
P-O-P manufacturer Advertising Display Co., Lyndhurst, NJ, was acquired by Heritage Marketing Corp., a self-described industry consolidator run by former
CASE STUDY: Neuroscience is Child’s Play
Medtronic makes some very complicated medical equipment used to treat neurological disorders like multiple sclerosis and spinal cord injuries. The company's
Mr. Smoothie
A few years ago, Pillsbury made news by sampling Progresso soup out of insulated backpacks. Well, now it's time for dessert. Rocket Man, Louisville, KY,
Marketing History: The 10 best promotions of the millennium.
There's nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the
Wal H Mart: Drives the Decade
Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the
Web Glossary
Does it seem like your Web page designer's speaking a foreign language? Here are some key terms to memorize before embarking on a trip into cyberspace.Ad
