Peeking in the Window
It's Black History Month. Do you know where your targeted marketing is?Brands often run more ads aimed at African-Americans during the "Freedom Window,"
Consumer Marketing
Busier business card
Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So
Traffic control
Online promos get better mileage when they're connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand's
Scratch This
RealTime Media, the folks who brought us online scratch-off cards, is now offering Easy Money, a turn-key instant-win sweeps package. Marketers buy virtual
February 1, 2000
MDC STRIKES TWICE
Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and
Will Argentines See PromoRed?
No Limits launches an Internet bulletin board for Latin America.Buenos Aires-based promotion agency No Limits is hoping to show consumers that, when it
Cause Celebre
Cone, Inc., the Boston, MA, cause-marketing expert, has been purchased by global ad giant Omnicom Group for an undisclosed amount of cash and stock. Cone
PAT ON THE BACK
St. Louis-based Adamson broadened its horizons by acquiring Patrick Promotion, a local shop that had been part of the Brighton advertising agency. The
Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year."We've
