Campus Web-Watching
Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the
Consumer Marketing
Ha-Lo Debuts Direct Unit
Ha-Lo Industries, Inc. is "e-transforming."The company last month announced an "aggressive new strategic platform to extend promo products marketing and
SPECTRA SPOTLIGHT: Sunscreen Slatherers
Spring Break is a big deal for Florida and MTV, but sunscreen marketers thrive instead on the constant reminders of nervous parents: "Don't go out without
Maybe, Baby
The most fertile soil of Internet marketing lies in that vast land between "yes" and "no." That's the word from one of the early practitioners of permission
Making Like a Family: CoActive knocks out walls between divisions.
The company formerly known as Inmark Enterprises, CoActive Marketing Group, thinks it has something to teach those giant marketing conglomerates.After
Radio Active
Radio networks are leading a throng of media companies elbowing their way into the promotion business. Are they providing clients with a new menu, or
As Seen On TV
Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon's 175-plus malls as early as fourth-quarter
Coupon Squeeze in California
Marketers can no longer give Californians the "gift" of coupons. A law passed Oct. 10 prohibits marketers from offering a coupon as a gift or prize if
Wrapped Attention
Sometimes it still pays to think inside the box.New technology and twists on old tactics are driving promotional packaging. There are two varieties: Promos
Boxing Days
Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that
