Snyder Goes on the Block
Snyder Communications, Bethesda, MD, reportedly began accepting bids from prospective suitors last month after announcing that it had retained Deutsche
Snyder Communications, Bethesda, MD, reportedly began accepting bids from prospective suitors last month after announcing that it had retained Deutsche
When DVC threw a December recruiting party at its funky Muffin Head Productions office, programmers and Web designers didn't even have to visit the former
Twenty years ago, if your promotion purported to be "interactive" you were perched on the leading edge. Precariously so, because few promotions were truly
Marketers seeking a boffo Hollywood tie-in have properties aplenty from which to choose in the coming year.Looking for a "rousing" action-adventure film
DVD is now a household word - even if nobody's sure what the letters stand for. While debate continued over whether the future of recorded video and music
How do you demo a cruise ship in land-locked cities - when the ship isn't even built yet? Invite would-be travelers to the movies. Royal Caribbean toured
Andover, MA-based Internet marketing conglomerate CMGI agreed to pay $520 million in stock to acquire permission-based e-mail marketer Yesmail.com, Vernon
Could someone please make the Internet the exclusive venue for direct marketing now? So far, all this boundless new distribution channel has done is increase
Branding isn't exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn't helping the cause
Gloucester, MA-based Cyrk Inc. made a $10 million investment in Alliance Entertainment Corp., a music, video, and game distributor and a fledgling developer