GETTING LITERATE
Lighthouse Global Network, Chicago, last week acquired U.K.-based C&FD Ltd., which designs and produces corporate literature including annual reports,
Consumer Marketing
FACTS: Philanthropy 101
In the U.S., 109 million volunteers do $255 billion worth of work every year.It costs charities about $25 to recruit a volunteer offline, and almost nothing
Mission Control
It won't be your usual travel prize, that's for sure. The flagship Dr Pepper brand at Dr Pepper/Seven Up, Inc., Plano, TX, teamed with Touchstone Pictures
Organizing the Tool Chest: Bounty puts the service in Snyder.
Snyder Communications, Inc. last month officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses
Peeking in the Window
It's Black History Month. Do you know where your targeted marketing is?Brands often run more ads aimed at African-Americans during the "Freedom Window,"
Busier business card
Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So
Traffic control
Online promos get better mileage when they're connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand's
Scratch This
RealTime Media, the folks who brought us online scratch-off cards, is now offering Easy Money, a turn-key instant-win sweeps package. Marketers buy virtual
February 1, 2000
MDC STRIKES TWICE
Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and
