Broadcast TV: Backslash Drivers
Hyundai uses ABC for a virtual test drive.
Hyundai uses ABC for a virtual test drive.
The dot-com swoon holds growth to 22.4 percent.
New gadgets aim to eke more input out of shoppers.
General Mills, Get Music had shoppers dancing in the aisles.
A Cautionary Tale: Promotion spending rises 8.1 percent in 2000, as the market goes iffy.
The need for results sends P-O-P spending up 18.1 percent.
The Grinch and Universal Pictures top an impressive list of EMMA winners. Why entertainment tie-ins? They work. Technology is advancing and media is fragmenting,
Consolidation took its toll as coupon spending slid in 2000.
Food is the main ingredient in current fast-food promotions.