Taken to Other Side
How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW
Consumer Marketing
BACK-END AND BELOW-THE-LINE SERVICES
BACKSEAT DRIVERS City Media, Ridgewood, NY, has introduced a new service targeting the most captive of audiences: taxi passengers. Seven-inch by four-inch
May 1, 2003
BOISE CASCADE SUES STAPLES OVER MARKETING SLOGAN
Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.
SUBSCRIBER COMPLAINTS PROMPT AOL TO SUE SPAMMERS
America Online filed five separate lawsuits this month against more than a dozen alleged spammers after receiving 8 million complaints from its subscribers.
FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR ‘NEMO’
Retail accounts will soon be swimming in an array of promotions for Disney/Pixar's "Finding Nemo" CGI film about two clownfish separated in the Great
Olay Vitamins Ready Fall Launch
Olay Vitamins will launch in the fall via a licensing deal between Olay parent Procter & Gamble and vitamin manufacturer Pharmavite. Two lines, Beauty
WYDEN AND BURNS REINTRODUCE SPAM BILL
(DIRECT Newsline)--A tough anti-spam bill favored by Internet Service Providers was reintroduced last week in the Senate. The CAN Spam bill authored by
OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES
A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling
U.K. Considers Direct Marketing Restrictions
U.K. lawmakers are considering a ban on unsolicited direct marketing via e-mail, SMS wireless and telephone, prompted by spam. Proposals mesh with the
