Boise Cascade Sues Staples Over Marketing Slogan

Posted on by Chief Marketer Staff

(Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.

Boise Cascade filed suit April 2 in U.S. District Court in Boise, ID, claiming that the Staples phrase, “Staples. That was easy” infringes on its slogan “Boise. It couldn’t be easier” which received a trademark last summer, according to news reports.

Boise Cascade has been using the phrase in its Boise Office Solutions division to market products since 1998. The Staples slogan debuted with a new ad campaign in February.

The lawsuit asks that Staples discontinue using the slogan, to destroy materials that incorporate it and to pay yet-to-be-determined damages.

Boise Cascade Sues Staples Over Marketing Slogan

Posted on by Chief Marketer Staff

(Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.

Boise Cascade filed suit April 2 in U.S. District Court in Boise, ID, claiming that the Staples phrase, “Staples. That was easy” infringes on its slogan “Boise. It couldn’t be easier” which received a trademark last summer, according to news reports.

Boise Cascade has been using the phrase in its Boise Office Solutions division to market products since 1998. The Staples slogan debuted with a new ad campaign in February.

The lawsuit asks that Staples discontinue using the slogan, to destroy materials that incorporate it and to pay yet-to-be-determined damages.

BOISE CASCADE SUES STAPLES OVER MARKETING SLOGAN

Posted on by Chief Marketer Staff

Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.

Boise Cascade filed suit April 2 in U.S. District Court in Boise, ID, claiming that the Staples phrase, “Staples. That was easy” infringes on its slogan “Boise. It couldn’t be easier” which received a trademark last summer, according to news reports.

Boise Cascade has been using the phrase in its Boise Office Solutions division to market products since 1998. The Staples slogan debuted with a new ad campaign in February.

The lawsuit asks that Staples discontinue using the slogan, to destroy materials that incorporate it and to pay yet-to-be-determined damages.

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