What CMOs Need to Know About Sales & Marketing Ops
The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.
B2B Marketing
“Cats Are Everywhere” Nabs B2 Best in Show
Stein IAS took home best in show honors at the ANA’s B2 Awards ceremony, during the ANA’s Masters of B2B Marketing conference in Chicago.
Customers Should Be the Focus of Your B2B Story
Want to tell better B2B stories? Put your customer at the center of the tale.
May’s B2B & Martech Top 10
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
B2B Event Spending On Rise: Survey
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
Marketing Automation Helps Cataract Steel Expand Customer Base
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Capital One Engages Developers With Personas
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
Predictive Analytics Helps SAP Reach New Audience
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
Attention Tech Marketers: The C-Suite is Your Target Market, Too
If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here's what that entails.
Coffee Perks Up Domo’s ABM Strategy
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
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