Brands have taken to using emojis in their marketing in big numbers, but is the strategy paying off?
A new report from eMarketer found mixed results. Some 39% of respondents thought that emoji use was fun, another 18% thought it normal and 13% said it was relatable. Still another 23% found the use of emojis in marketing as childish (12%) and inappropriate (11%).
The report goes on to show whether males or females were more likely to have a positive perception of emoji use by brands and what age groups most appreciated the digital icons. Here’s what you need to know …
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