Childish or Relatable? Emojis Run the Gamut in Brand Marketing

Posted on by Patty Odell

Brands have taken to using emojis in their marketing in big numbers, but is the strategy paying off?

emoji use in brand marketingA new report from eMarketer found mixed results. Some 39% of respondents thought that emoji use was fun, another 18% thought it normal and 13% said it was relatable. Still another 23% found the use of emojis in marketing as childish (12%) and inappropriate (11%).

The report goes on to show whether males or females were more likely to have a positive perception of emoji use by brands and what age groups most appreciated the digital icons. Here’s what you need to know …

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