Diet Coke is Readying its Pink Can Treasure Hunt
Diet Coke is among hundreds of brands—both big and small—raising awareness for Breast Cancer Awareness month in October.
Diet Coke is among hundreds of brands—both big and small—raising awareness for Breast Cancer Awareness month in October.
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.
When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge.
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.
The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led Patrón Tequila, brings with him the successful Patrón playbook.
A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports.
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