To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.
Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
Here are some expert tips to take before you develop and launch your mobile marketing campaign.
If you're torn between developing a mobile app or optimizing your Web site, consider what device users you're targeting
ForeSee Results
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
