Channel | Engagement

Using real women as models and asking inbound callers to carol for trinkets are among the ways women's sporting apparel cataloger Title 9 gets consumers

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush's desk awaiting a ceremonial signature.

The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

U.S. soldiers stationed in the Middle East get a special promo featuring Burger King. The foodservice operations of the Army & Air Force Exchange Service

As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.

McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia's and Claire's Boutiques may return. The tour is part

Warner Bros. Consumer Products has licensed Baby Looney Tunes characters to beverage marketer IN ZONE Brands, Inc. to extend IN ZONE's TummyTickler juice

McDonald's Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign "I'm lovin' it." Big Mac gets a presence at Hawk's 29-city Boom

What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage. That's the premise for a new