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SEARS CANADA INC. has managed to solve a database problem that's confounded many marketers: channel conflict. It accomplished this by putting retail and

THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,

THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according

THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households

SINGER/ACTRESS/POP icon Cher has gone online with a Web site that features a virtual version of her catalog Sanctuary.The site (www. cher.com) is designed

BOB FIORI is riding high on other people's moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear

CAN TARGETING in the interactive display ad arena make a difference? Boston's NineCo is betting it does, and agencies that have placed clients on the

TOP US IF you've heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and

HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes

PLAYBOY'S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the